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Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion.Gucci’s Participation In The Metaverse. Last year, The Sandbox hosted a Gucci Vault activat.
A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise in surprising forms. Available now on GUCCI® VAULT.
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Among luxury brands, Gucci has been a leading early adopter of metaverse technologies. Most recently, it announced that it had purchased and was in the process of . Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive digital experience in blockchain-based metaverse world The Sandbox. It offers a digital interpretation . In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store . Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building .
While the Gucci items users bought only can be “worn” on the Roblox platform, it is just the tip of the metaverse iceberg. Similar items made and traded in the metaverse are known as non-fungible tokens (NFTs) — digital .
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Gucci in the Metaverse. By Stefano Turconi, Umberto Lobina. 2023. Strategy. Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a . Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion.
A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise in surprising forms. Available now on GUCCI® VAULT. Among luxury brands, Gucci has been a leading early adopter of metaverse technologies. Most recently, it announced that it had purchased and was in the process of developing virtual real estate in The Sandbox, a metaverse platform and Decentralad competitor whose economy is centred around NFTs.
Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive digital experience in blockchain-based metaverse world The Sandbox. It offers a digital interpretation of the physical Gucci Cosmos exhibit currently open in London, and both serve as a journey through the brand’s 102-year history.
In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery. Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.
While the Gucci items users bought only can be “worn” on the Roblox platform, it is just the tip of the metaverse iceberg. Similar items made and traded in the metaverse are known as non-fungible tokens (NFTs) — digital objects backed by blockchain technology certifying their authenticity, and often uniqueness.
Gucci in the Metaverse. By Stefano Turconi, Umberto Lobina. 2023. Strategy. Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Gucci’s Participation In The Metaverse. Last year, The Sandbox hosted a Gucci Vault activation based on the Kering-owned house’s experimental online store of the same name. It featured a raft.From floral fantasies to trippy GG Supreme dreamscapes, the characters of SUPERPLASTIC enter new realms as the leading creator of animated celebrities, vinyl and digital collectibles teams up with Gucci to create the new SUPERGUCCI collaboration.
Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion.A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise in surprising forms. Available now on GUCCI® VAULT.
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Among luxury brands, Gucci has been a leading early adopter of metaverse technologies. Most recently, it announced that it had purchased and was in the process of developing virtual real estate in The Sandbox, a metaverse platform and Decentralad competitor whose economy is centred around NFTs. Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive digital experience in blockchain-based metaverse world The Sandbox. It offers a digital interpretation of the physical Gucci Cosmos exhibit currently open in London, and both serve as a journey through the brand’s 102-year history. In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery. Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.
While the Gucci items users bought only can be “worn” on the Roblox platform, it is just the tip of the metaverse iceberg. Similar items made and traded in the metaverse are known as non-fungible tokens (NFTs) — digital objects backed by blockchain technology certifying their authenticity, and often uniqueness.Gucci in the Metaverse. By Stefano Turconi, Umberto Lobina. 2023. Strategy. Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital.
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Gucci’s Participation In The Metaverse. Last year, The Sandbox hosted a Gucci Vault activation based on the Kering-owned house’s experimental online store of the same name. It featured a raft.
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